This new promo spotlights Giorgi Tsintsadze. A basketball “conductor” who for 25 years has orchestrated every move on the court with skill and a ball instead of a baton. It showcases his unique flair and the mindset that drives his game, capturing how his signature moves reflect his singular approach to life.
I had the pleasure of bringing this concept to life using a combination of animation, rotoscoping, precise tracking, and AI-driven techniques. Each frame was carefully crafted to blend dynamic visuals with Tsintsadze’s real-world artistry, emphasizing the energy and elegance of his performance both on and off the court.
